I have a few questions about user-generated content: does it affect brand credibility? And how? How do you know what to trust? I want to understand how this stuff works better so I can be more effective at my job, and other people in the office are interested too. Can anyone help?
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This is important because it helps increase your brand credibility and authenticity among your customers, as well as establish your company as an authority in your industry. But there's another side to this: negative user-generated content can damage your brand's reputation if it's not moderated properly. That's why it's important to find ways to filter out negative UGC. You might be interested in reading this article https://chekkee.com/how-user-generated-content-can-improve-your-brands-credibility/, it's right on that topic.
It's important for companies that want to grow quickly, but don't have much money for marketing campaigns or advertising costs. User-generated content allows companies who are just starting out or still developing their image/product line an opportunity to test out ideas without spending too much money upfront (especially since there's no need for expensive ads).