Starting from the core of the product manager's way of thinking and way of doing things: "Listen with your heart, but don't follow it" as the starting point, this article takes bulk sms service the "Just Played Video" function of "Douyin" as the main analysis object, and briefly talks about "demand" and "Product" relationship. The core of the product manager's way of thinking and doing things In the book "Everyone is a Product Manager 2.0", in the opening narrative about product managers, the core of the bulk sms service product manager's thinking and way of doing things is pointed out early: " Listen with your heart, but don't follow it ." This sentence may seem contradictory, but in fact it is closely related.
The first half of this sentence is: listen to the needs of users attentively, and truly understand and even feel the current pain points of users; the second half of bulk sms service the sentence is: after understanding the real pain points of users, it is necessary to jump out of the solutions proposed by users and fundamentally solve the problems of users. question. The simplest example is the clichéd story about Ford making cars. The relationship between "demand" and "product" But this article wants to talk about the relationship between "solving fundamental problems of users" and "core positioning bulk sms service of products" from another perspective. That is: the relationship between "demand" and "product". "Just Played" Feature In the current version of
Douyin (v11.0.0), there is an AB test for the "Just Played" function. some versions of the client, when the user views the author's homepage, a mask will be added to the just-played video in the works tab, and there are four words "just played" to remind the user: Some bulk sms service versions do not: I think the reason why this function has not been fully launched can be considered from the following two points: On the surface, the function of this function is that when a user swipes to a UGC with a strong contextual connection, it is more convenient and quick to enter the homepage of the content producer to view other contextually related works. For weak and unrelated works, it appears bulk sms service dispensable. But the root cause: This feature fundamentally violates Douyin's current strategic goals in the field of traffic. cause In the article