Some Chinese-style real estate advertisements and promotional brochures for tourist attractions are based on ink (black) color, which highlights the tranquil and quiet living environment and tourism environment, and is full of distinctive oriental cultural colors. Fourth, the principles of the use of traditional visual elements In modern graphic design, the use of traditional visual elements not only helps to narrow the distance between the designer and the appreciator, so that the information the designer wants to express is more accurately grasped by the audience, but also enables the work to show a distinct national style. Convey rich cultural connotations.
However, the use of traditional visual elements Photo Manipulation Services is not random and indiscriminate implantation, and must follow certain principles. The first is the unification principle of connotation and theme. Every traditional visual element is endowed with a certain ideological connotation by traditional culture, and every graphic design has a certain purpose and intention, that is, the theme of graphic design. The ideological connotation of the introduced traditional elements should be unified with the theme of graphic design, so as to accurately convey the information that the designer wants to express. The second is the principle of harmony between tradition and modernity.
The introduction of traditional visual elements in modern graphic design is not to deny the modernity of graphic design, but to provide motivation and direction for the development of graphic design modernity with its distinctive national characteristics and rich cultural connotations. Tradition is the root, modernity is the stem, and the harmony between the root and the stem can create the lushness of the modern graphic design tree. Once again, it is the development principle of inheritance and innovation. When using traditional visual elements, it is necessary to respect and inherit the cultural connotation of traditional visual elements, but also to combine with reality, on the basis of inheritance, integrate modern aesthetic concepts, and make bold innovations.