The financing amount of nearly 2 billion yuan occurred in less than a year, which shows that quality education is favored by capital. Art Treasure was established in 2014, focusing on providing online art courses for children aged 3-18. It owns several course brands. According executive list to official data, Art Treasure’s turnover in 2020 has exceeded 2 billion, with 500,000+ paid users and 5 million+ registered users. For the quality education track, these data are executive list quite eye-catching, which is an important reason why Art Treasure is favored by capital. Art Treasure's explosive performance in 2020 is largely due to the impact of the epidemic on offline education, coupled with the growing maturity of live broadcast and AI technologies,
Making online education the choice of more and more people. It was also at this time that Art Treasure began to establish its own private domain executive list traffic pool to cope with the increasing cost of customer acquisition and seek new growth points. Next, let's start from a specific case and see how Art Treasure does a private domain. 1. Detailed explanation of the activity process 1. The first step, channel drainage From the analysis of many private domain cases before, we can see that most of the early users who built private domain traffic pools executive list came from the self-media matrix of the enterprise WeChat ecosystem, including WeChat public accounts, WeChat mini programs, and WeChat video accounts.
As an enterprise focusing on online teaching, Art Treasure has achieved the ultimate in this regard. Whether it is a public account or a video account, there are dozens of rough statistics, which greatly strengthens the private domain drainage executive list link. 1) Public number matrix When we enter "Art Treasure" in the WeChat search box, various public accounts with the brand name of Art Treasure will pop up, and they are all officially certified. For example, "Art Treasure", "Art Treasure 1 to 1", "Art Treasure Writing", and the "Children's Aesthetic executive list Education Research Institute" that specializes in children's painting. After users follow these official accounts, they will receive low prices as soon as possible. Class activity links and posters. 2) WeChat Mini Program Matrix.